Our Approach
We understand the rigours of running a business so ensure our ways of working and onboardings are straight forward, quick and easy to follow.
Our 4 Step Process
1. Understand
We take the time to truly understand your journey and your brand. We start with the customer and work backward, discussing who your ideal customer is and how they behave. We then focus on your product, brand, industry, website, systems and data.
2. Identify
Using our knowledge of your brand and customer, we look for strategies and implementations that can help you grow from day one using our experience and knowledge of best practice.
3. Influence
We Implement frameworks, including the growth triangle to ensure we are launching campaigns that can help you grow sustainably. Typically we employ a fortnightly test and learn sprint schedule.
4. Optimise
There is a constant cycle of optimisation, based on insights from our campaigns in the 'influence' stage of our process we feed the growth engine with our learnings to create new campaigns on an ongoing basis.
The Growth Triangle
Our high, touch data-driven approach to paid advertising. The 3 Pillars, Always on, Test & Learn and New Channels allow you test and innovate without compromising on revenue growth.
We work closely with you to outwork the algorithms. We start by executing best practice (Always On), concurrently we setup testing sprints (Test & Learn) and finally we test new channels or markets (New Channels) . Successful tests are scaled and moved to "Always On". Budgets by pillar are not static and change dynamically over time.
Strategy: Optimise Best Practice execution across key channels to fuel your growth engine and drive sales
Example: Google brand keyword targeting, Performance Max ads, Meta Dynamic Catalogue Ads (DPAs)
Strategy: Implement data driven sprint tests based hypothesis to discover growth opportunities and gather learnings
Example: Meta interest audience tests based on customer segmentation insights
Optimise: Scale budgets & move successful tests to Always On
Strategy: Enter new unsaturated channels or markets based on data & insights
Example: TikTok Ads Launch or New Country launch
Optimise: Scale budgets & move successful tests to Always On
Growth Triangle Budget % vs. Time Graph
Week 1
- Onboarding Checklist Completion
- Slack channel invite
- Calls scheduled in
- Audit & Strategy build begins
Week 2
- Tracking audit and implementation
- Live Dashboard Creation
- Your First Ads go live
Week 3
- Website & Social Audit
- Audience Analysis
- Ads Optimisation ongoing
Week 4
- Strategy & Presentation Meeting [In House]
