Blog

Our Blog

Stay on top of the latest trends, insights, and industry shifts that matter.

How Google's New AI Mode Will Transform Fashion E-commerce

Google’s latest experiment, dubbed “AI Mode,” is set to revolutionise the search experience.

10 Luxury Fashion Marketing Trends Shaping 2025

Luxury fashion marketing is transforming with shifts like sustainability and TikTok trends, presenting new opportunities for brand engagement.

Sunny Nihilism: How a New Philosophy is Shaping Young Consumers’ Spending Habits

Nihilism has found new support amongst a younger age group. Discover how it impacts young people's consumption habits.

Most recent

The Rise of RedNote: What Brands Need to Know to Succeed

Move over, traditional social media. There’s a new powerhouse in town, and it’s changing the way people shop.

TikTok Search Ads: How Brands Can Leverage TikTok as the New Search Engine

Discover how TikTok Search ads are changing the game

The Impact of Vinted & Second-Hand Fashion on E-Commerce

Exploring how second hand fashion is reshaping the entire e-commerce landscape

TikTok Advertising Trends: What Brands Need to Know in 2025

A look at current and emerging TikTok advertising trends and how brands can leverage them

Substack and Marketing

A look at Substack and how it can be effectively used in marketing

TikTok vs. Meta: Creative and Advertising Differences

A look at some of the creative, stylistic, and practical differences, between advertising on Meta and on TikTok